What is SEO? It’s been the buzz word in all things website for a long time, and has proven to be a pain to all who believe their website should rank on the first page. The first thing you must know about hiring someone to do your SEO is that guaranteeing you the first page of Google is a bold face lie. It just doesn’t work like that anymore. Good SEO agencies are going to explain to you that their are around 300 checklist items to cross off the SEO best practice checklist and then keep plugging away.
Remember that searches are very location based – typing “best flat white coffee” in Cape Town and Pretoria are going to give you two different pages. So the use of your keywords is key.
At Fort Hartley we encourage the clients that have hired us to create their websites to remain with us on a maintenance basis. Of all the SEO guidelines to follow, updating your site is the most important to climb the rankings organically. Google wants sites to be up-to-date, fresh and enjoyable experiences. Users must find a correlation between your social media, print media and website that shows the brand is taking digital seriously.
It is becoming important for brands around the world, no matter how large or small, to hire someone that can take care of the companies social media, website (design and maintenance) and digital marketing (organic aka SEO and paid aka PPC). Fort Hartley provides that under one roof. Enabling your marketing manager to interact with us as a digital agency in a fashion that basically gives you access to a skilled employee, with experience, knowledge and skills…but at a fraction of the price of a new hire.
Managing your website yourself is the subject of our follow up piece. But today, let’s focus on what goes wrong when inexperienced hands or even those who like to take a few too many cookies out the jar with that hand, get caught out. And Google themselves are on the list. Have to give them points for that.
Courtesy of Visualistan, a guide to large companies that tried to get past the system to increase rankings.
With SEO it is best to ensure you are sticking to the best practices. If you are unsure, give us a call and we’ll advise you on the best method to get your company found online.
Have a great digital day.